c/o Eileen Condon and Laura Stewart
1 Write well / above gimmick (however many pretty pictures and fonts you have it won’t hide sloppy writing)
2 Make your opinion known
3 Stick to your style – however good all the blogs above look, nothing will work as well unless it is in your own voice and style
4 Avoid clichés and jargon
5 Edit and polish – there is a ‘save to draft’ button when composing a post, make use of it and run things by other people if you want a second opinion. Always ‘preview’ before you publish
6 Schedules and deadlines – set them and stick to them
7 Target audience – if it is daunting to think of the possibly millions of people who might one day read your blog, then just think of someone whose opinion you respect and write for them
